WE SOLVE PROBLEMS.

For years PDG has worked with businesses from Mattel, Sony, and Toshiba to independent start-ups needing a unique identity, brand positioning, and message clarity. Our focus is helping businesses and nonprofit organizations define their identity and express their brand so they can be more successful. Contact us to find out how our brand identity design services can provide creative solutions to improve your branding.

CONTACT US

WE HELP YOU.

Our expertise is helping you understand what makes your brand unique. We gather your input, identify your customers, and create your identity. And then we execute, because that is the most important part. We bring your brand to life through print, digital and video so you can share it with the world.

LEADERSHIP.

A driven entrepreneur at heart, founder and principal Chris Prenter lends his strategic vision to every project that comes through PDG while ensuring that the studio is geared for growth.

Chris holds a fine art degree in painting and photography from UCSB and has spent the last 20 years creating compelling sales and marketing materials that attract interest, sell products and deliver solid results. Since founding PDG in 2001, he has worked with some of the biggest names in media and entertainment, partnered with top advertising agencies, and produced digital assets for emerging businesses in a variety of industries.

His role as Principal of PDG puts Chris at the forefront of all business development activities. He is responsible for establishing client relationships while building and maintaining the trust required for a successful partnership. His top goal is to ensure that the process of working with PDG is a spectacular experience for each and every client.

Chris was raised in Hermosa Beach, California where he currently lives with his wife and two children.

SAYS WHO?

Chris Prenter’s creativity and professionalism have been a tremendous asset to the marketing initiatives developed by Nero over the past few years. Despite our tight and last minute deadlines, Chris consistently works to make sure we are never late. I highly recommend him.
Irene Scoseria, Marketing Manager, Nero AG
Prenter Design Group is AWESOME. They have succeeded time and again over the years in providing me with creative ideas, great layouts, and absolutely incredibly-fast turnaround time on projects. They consistently meet deadlines that are out of the question to most others around town.
Margarita Davis, Creative Marketing Manager, Sony Pictures Home Entertainment
I have hired Prenter Design Group to work on several design projects. Each time, the project was brought in accurately, on time, and on budget. They are dependable and deliver quality work. I recommend them without reservation.
Jonathan Moynes, Project Manager, Harte-Hanks
I have known and worked with Chris Prenter for over a decade now and it is my pleasure to endorse Chris as a business owner as well as the design work he produces and directs. Correct, timely and always on-the-mark!
Paul Calderon, Creative Director, Dux Dental
Chris Prenter developed the creative assets for the Sony High Def store and he was absolutely professional, quick, very reasonably priced and a breeze to work with. There wasn’t any request that we threw his way that he couldn’t deliver on. He’s amazing!
Anoulay Tsai, Retail Promotions Manager, Sony Pictures Home Entertainment
Chris Prenter is the ultimate professional. Not only is he easy to work with, he has always delivered fantastic creative and has not disappointed me once. In a world of designers with entitlement issues, Chris is one I can always count on to give me what I need and beyond. I highly recommend Chris to anyone looking for a talented but business-minded designer.
Mitzi Phung, Art Director/Creative Development, 20th Century Fox Home Entertainment
While at SPHE, Prenter Design Group provided a wide variety of creative web, presentation and branding services for international title releases. I highly recommend them for their commitment to providing first rate design and production services.
David Hayes, Theatrical Marketing Manager, Lionsgate Entertainment
I highly recommend Chris for graphic design and branding work. He has the perfect blend of design talent, client intuition, communication skills, and reliability. I’ve worked with him on a few matters now and am truly impressed and grateful for his work.
Paula Daniels, Executive Director, California Central (A USC Villaraigosa Initiative)
Chris and I have worked together for the last 15 years collaborating on a wide variety of design projects for many different clients and industries. His skills and talents are unsurpassed, as well as his understanding of the target audience. His designs are always spot on.”
Loren Myers, Owner, Loren Myers & Associates, Graphic Design for Communication & Marketing
Chris and I have worked together on a couple videos for a client’s company wellness program. He provided excellent advice as I was creating the structure and script. When it came time to shoot the videos, everything was perfectly orchestrated. Chris is very easy to work and extremely client-focused. The result was award-winning videos, and I am very proud of the work we did together and highly recommend him to anyone planning a video.
Kathy Renger, Owner, Renger Communications

CASE STUDIES.

Center for Good Food Purchasing

The CFGFP was a new nonprofit organization charged with taking the success of the Los Angeles Food Policy Council’s Good Food Purchasing Program to a national level. CFGFP required an identity that accurately reflects the serious task of promoting positive social change through the implementation of purchasing standards in five key value categories: (1) local economies, (2) environmental sustainability, (3) valued workforce, (4) animal welfare, and (5) nutrition.

Their identity needed to fit within the spectrum of regional and national food policy organizations but also appear distinct. Because CFGFP was based on an existing model with a well-defined mission, developing the logo signature was a matter of combining the appropriate tone, look and feel. Included in the signature is the orange “C” which can be isolated as a brandmark for use in various applications, such as social media icons.

We also revised the existing five values icons to have a bolder and more consistent appearance. The icons are integral to visually representing the mission of the organization so it was important to make the iconography quickly and easily identifiable.

Fonts, a color palette and a curated image library were also created and packaged into a Brand Book which explains all of the usage rules for the brand elements. These rules were applied creating the website and printed collateral pieces. Finally, the organization was provided with multiple versions and formats of the artwork for various uses such as media distribution and events signage.

PARS

Professional Automotive Relocation Services is what PARS offers, and they have been in the business for 20 years. We were hired to refresh their logo and better clarify their brand strategy, which was not clearly defined. We first performed interviews with stakeholders, then audited competition, service offerings, and geographic reach. This information was used to build a brand strategy illustrating their brand values, describing their customers, stating their positioning, and how to better express the brand.

As part of the branding process a new logo was created along with color and font palettes. Images were curated for specific use in ads and collateral materials. All of these elements were then implemented in branding applications such as print and web ads, and collateral.

Then, in addition to the brand book, we produced an animated video presenting the key brand concepts for PARS leadership to share with their employees.

LET’S TALK.

Questions? Give us a call or send an email to start a conversation.

310.379.4514
625 Loma Drive, Hermosa Beach, CA 90254

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